Saudi Arabia - A Land of Desert Wonders, History and Modern Luxury

Discover Saudi Arabia differently

Saudi Arabia is much more than just one face. From vibrant Riyadh to mystical Alullah to the turquoise shores of the Red Sea, each region takes you to a different world. Discover the country's diversity through the places that shape its character and soul.

Cultural and historical cities

Discover unique cities where modern life combines with history and tradition. Each offers a completely different character and unforgettable experiences.

Riyadh - A modern metropolis with a legacy of the past
Start your journey in Riyadh, the capital of Saudi Arabia. Riyadh is a dynamic centre where modern architecture blends with history. Enjoy breathtaking views of the city from the iconic skyscrapers of the Kingdom Centre and Al Faisaliah Tower. Visit the Masmak Fortress, which played a key role in the Kingdom's history. Soak up the atmosphere of old Riyadh at the UNESCO World Heritage Site and the cradle of Saudi Arabia, the Diriyah district.

AlUla - An ancient pearl in the heart of the desert
This unique archaeological and natural site will transport you to times long past. Explore the Ashar Valley, full of rock carvings and sandstone formations. At Madain Salih (Hegra), Saudi Arabia's first UNESCO World Heritage Site, discover ancient tombs and monumental sandstone cliffs - a fascinating example of the Nabataean civilisation. Experience a magical sunset and stargazing in the desert.

Jeddah - Gateway to Mecca and a city full of life
Cosmopolitan Jeddah is not only the gateway to Mecca, but also a city that will enchant you with its atmosphere and history. In the historic UNESCO-listed Al-Balad district, you will be captivated by the ancient coral stone houses and traditional markets. The King Fahd Fountain is the tallest fountain in the world and the symbol of Jeddah. Stroll along the Corniche, a seaside promenade with modern statues and views of the Red Sea. Enjoy fresh seafood and sample local specialties.

Nature, the sea and the spiritual dimension

Discover the contrasting face of Saudi Arabia - the tranquil shores of the Red Sea, lush mountain scenery and the spiritual power of historic sites.

Red Sea - Underwater paradise and coastal tranquility
The Red Sea coast is a pearl for water lovers, diving and relaxation. Discover an underwater world rich in marine life. Visit the tranquil resorts of Yanbu and Al Wajh with their beautiful beaches and luxury resorts. Try windsurfing, sailing or just enjoy relaxing on the white beaches. Taste freshly caught fish in traditional fishing villages.

Medina - The Spiritual Centre of Islam
Medina is one of the holiest places in Islam and a place of tranquillity and spiritual contemplation. For non-Muslim visitors, views of the city and its surroundings are available from vantage points.

Abha and Asir - Green Mountains and Traditional Culture
Southern Saudi Arabia will surprise you with its greenery, lush mountains and traditional way of life. Visit the city of Abha with its pleasant climate, colourful houses and spectacular views. If you are a hiking enthusiast, don't miss Asir National Park, a natural paradise with unique flora and fauna. The rich history of the region is captured by the village of Rijal Almaa with its stone houses.

Saudi Arabia is waiting. Are we going?

Saudi Arabia offers a unique combination of history, nature and modern comfort. From exploring ancient ruins and majestic mosques to relaxing on the Red Sea beaches and adventuring in the mountains, this country will fulfil your every wish. With our personalised approach, you'll experience Saudi Arabia exactly as you wish - in luxury, comfort and with unforgettable experiences.